Software for principals who outgrew the default Salesforce org
Most independent insurance agencies in Kansas run AMS360 or Applied Epic with a layer of HubSpot or a half-implemented Salesforce org for marketing. RIAs run Salesforce Financial Services Cloud or Wealthbox, plus Tamarac, Orion, or Black Diamond for portfolio reporting, plus a separate client portal that nobody uses. The seams are where retention leaks — renewal reminders missed, AOR transitions handled by hand, household-level reporting impossible without a custom export.
Preisser Tech builds the custom layer that connects those tools — branded client portals, custom CRMs for the way your agency actually books business, dashboards that show the principal what's actually happening, and marketing automation that respects compliance.
We're not a Salesforce implementation partner. We're a custom software firm that integrates with Salesforce, HubSpot, AMS360, Applied Epic, and Tamarac when that's the right answer — and builds custom when it isn't.
The real pain points in independent agencies and RIAs
Across the agencies and RIAs we talk to, the same problems show up:
- Renewals being managed in spreadsheets because AMS360 reminders don't fit the agency's workflow
- AOR (Agent of Record) transitions handled by email — slow, error-prone, and bad client experience
- Client portals that nobody logs into because they're generic vendor portals with no branding
- Producers wasting time on quote follow-up that should be automated
- Marketing automation either non-existent or running through HubSpot in a way the compliance officer doesn't trust
- RIA principals with no live view of net new assets, household growth, or advisor production
- Tamarac, Orion, or Black Diamond reports being exported and re-formatted by an associate every quarter
- Onboarding paperwork — binders, applications, IPS, ADV delivery — still printed, signed, and scanned
How each Preisser Tech service shows up in your firm
Every engagement is some mix of these five capabilities. Compliance-aware design is built in from scoping — no marketing automation goes live without your CCO's review.
Custom Agency and RIA Websites
Premium custom websites for independent agencies, RIAs, and broker-dealer affiliated advisors — credibility-grade design, fast performance, AI-search-optimized content, integrated quote forms or scheduling, ADV/CRS document delivery, and clean compliance footers and disclosures.
Custom Web Apps and Client Portals
Branded client portals that go beyond what Tamarac, Orion, or AMS360 ship by default — household-level views, document vaults, secure messaging, e-signature, scheduled reviews, and producer-side admin tools. Built on top of your existing book of record so your CRM remains the source of truth.
Insurance and Financial Business Automation
Renewal reminder automation, AOR transition workflows, quote follow-up sequences, lost-client win-back, household-level review scheduling, document generation (proposals, IPS, fact-finder packets), and AI-assisted onboarding. The Cassidy HVAC reactivation engine (60%+ reactivation) is a direct analog to lost-client and lapsed-policy reactivation.
AI Agents for Insurance and RIA Admin
Custom AI agents that read policy documents, summarize coverage for clients, draft renewal communications, extract data from carrier declarations pages, prep meeting notes, and handle FAQ-level client inquiries — always with human-in-the-loop escalation and compliance-aware scope boundaries.
Principal and Advisor Dashboards
Real-time dashboards for principals — net new assets (RIAs), household growth, advisor production, premium written by line and carrier (agencies), retention rate, AOR pipeline, marketing source ROI, and compliance task aging. Pulled live from Salesforce, AMS360, Tamarac, or whichever systems are the books of record.
Cross-industry capability and a regional advantage
Preisser Tech does not yet have a named insurance or RIA case study to publish. We're transparent about that. What we have is repeatable cross-industry execution and a regional advantage.
The technical patterns we deployed at Cassidy HVAC (5x organic reach, 60%+ customer reactivation) and HG Oil Holdings (95% inventory time reduction, 75% invoicing time reduction) translate directly to insurance and financial firms — AI document extraction works on dec pages and carrier statements just as well as oilfield invoices, and the reactivation engine that won back dormant HVAC customers maps directly to lost-client and lapsed-policy win-back for agencies and advisors.
Tyler is based in Hays, Kansas — close to a strong concentration of independent insurance agencies and regional financial advisors across the Great Plains — and brings the same playbook: small first scope, measurable ROI, then expand. Compliance is treated as a hard constraint from day one, not a checkbox at the end.
Insurance and financial software stack we work alongside
Preisser Tech integrates with the systems independent agencies, RIAs, and broker-dealers actually run. Integration depth depends on vendor API access and your firm's IT and compliance governance.
- Insurance agency management: AMS360, Applied Epic, EZLynx, NowCerts, HawkSoft, QQCatalyst
- RIA portfolio management: Tamarac, Orion, Black Diamond, Addepar, Morningstar Office
- RIA CRM: Salesforce Financial Services Cloud, Wealthbox, Redtail
- Marketing and CRM: HubSpot, Salesforce, ActiveCampaign, Mailchimp
- E-signature and document: DocuSign, Adobe Sign, custom document workflows
- Compliance and archiving: Smarsh, Global Relay, MyRepChat
- Custodians and clearing: Schwab, Fidelity, Pershing data feeds (where authorized)
Why principals hire Preisser Tech over a coastal consultancy
National wealthtech and insurtech consultancies sell enterprise platforms designed for billion-dollar RIAs and top-100 brokerages. Their pricing, timelines, and assumptions don't fit a 5-advisor RIA in Wichita or a 12-producer independent agency in Hays. The result is over-paying for under-fit software, or running on Excel and prayer.
Preisser Tech is run by Tyler Preisser personally, with engagements sized for independent agencies, regional RIAs, and broker-dealer affiliated advisors across Kansas and the Great Plains. Tyler codes every project himself — there's no implementation team, no offshore handoff, and no five-year platform contract. Compliance constraints are built in from scoping, and engagements move at the pace your CCO can review.
