Why businesses leave template platforms
Template platforms are great when you're getting started. They become a liability once your business depends on the website for revenue. The most common reasons Kansas businesses migrate to custom code:
- Speed — template platforms ship megabytes of unused JavaScript on every page; custom sites ship only what's needed
- SEO — templates don't generate the structured data that modern Google and AI engines now require
- Conversion — every template forces a layout; custom code lets you put the right thing in front of the right buyer
- Cost over time — template platforms charge monthly forever; custom code on Cloudflare Pages costs less long-term
- AI engine citation — template platforms don't ship the engineered content blocks AI engines extract from
- Customization limits — eventually you hit a wall the template platform can't solve
Platforms we migrate from
Preisser Tech regularly handles migrations from:
- Wix to custom Next.js
- Squarespace to custom Next.js
- WordPress to headless Next.js (with WordPress as backend) or full custom
- GoDaddy Website Builder to custom Next.js
- Webflow to custom Next.js
- Shopify to custom Next.js commerce (Shopify as backend)
- Old custom PHP/HTML sites to modern Next.js
Website migration engagement includes
Every Preisser Tech migration engagement covers:
- Full audit of existing site — pages, rankings, inbound links, current speed and SEO health
- Content migration plan — every page mapped to its destination on the new site
- Custom design and code rebuild in Next.js, React, TypeScript
- Complete 301 redirect map preserving all inbound link equity (every URL is accounted for)
- SEO migration checklist — sitemap, robots.txt, search console verification, IndexNow ping
- Schema and structured data added (LocalBusiness, FAQPage, Service, Person)
- AI-engine optimization (engineered first paragraphs, named entities)
- DNS cutover plan with rollback option
- Cloudflare Pages deployment with edge CDN
- Launch checklist preventing migration disasters
- 30 days of post-launch ranking and traffic monitoring
What we prevent
Most migration disasters fall into a small set of preventable categories:
- Lost rankings from missing 301 redirects (every URL must be accounted for)
- Broken inbound links pointing to URLs that no longer exist
- Lost content that ranked well — caught only when traffic disappears
- Missed search console verification on the new site
- DNS cutover with no rollback plan
- Page speed regression from the new site (rare with custom code, common with bad migrations)
- Missing analytics and tracking after launch
