When a redesign beats a patch
Every existing site has problems. The question is whether to patch or rebuild. Signs that a rebuild is the right call:
- Site loads slower than 3 seconds on rural Kansas broadband
- Mobile experience is broken or inconsistent
- Site doesn't appear in Google's local pack despite traffic
- Conversion rate is below 1% on commercial-intent traffic
- Site is on a platform that limits structured data or schema markup
- Site is on WordPress with 20+ plugins, security issues, or constant maintenance overhead
- Site looks like every other business in your industry (template fatigue)
- Site doesn't have FAQ schema, named entities, or AI-engine optimization
Redesign vs. starting from scratch
A redesign is not the same as a brand-new website. The difference is preserving what's working — SEO equity, content that ranks, named clients, photo libraries — while throwing out what isn't.
Preisser Tech audits the existing site first, identifies content and rankings worth preserving, designs the new site to inherit and improve those signals, and migrates carefully with proper 301 redirects and search engine notification.
Website redesign engagement includes
Every Preisser Tech redesign engagement covers:
- Full audit of existing site (performance, SEO, content, conversion)
- Content migration plan — which pages survive, which consolidate, which retire
- Custom design and code rebuild in Next.js, React, TypeScript
- 301 redirect map preserving all inbound link equity
- SEO migration checklist — sitemap, robots.txt, search console verification
- Schema and structured data added (LocalBusiness, FAQPage, Service, Person)
- AI-engine optimization (engineered first paragraphs, named entities)
- Cloudflare Pages deployment with edge CDN
- Launch checklist preventing typical redesign disasters (lost rankings, broken links, missed redirects)
- 30 days of post-launch support and ranking monitoring
Sites we regularly take over
Most redesigns fall into one of these patterns:
- Wix/Squarespace — original site builder is no longer adequate; speed and conversion suffer
- WordPress — too many plugins, security issues, or developer left without documentation
- GoDaddy/Hostinger website builders — limitations are too restrictive
- Old custom sites — coded years ago, no longer mobile-friendly or fast
- Agency-built sites — agency went out of business or stopped supporting the site
- Industry-specific website mills — every business in the trade has the same site
